How to craft the perfect tweet

Is there such a thing as the perfect tweet? While Twitter is extraordinary popular, it’s also extraordinarily badly used by a lot of people and businesses. Things on my Twitter hate list are batch tweeting, constant self-promotion and faux modesty.

But it gets more scientific than that if you want to create tweets that have the maximum impact.

US digital marketing agency Mainstreethost has created an infographic (below) compiling the best bits from a study carried out by SocialBro and Hubspot, which uses Twitter data to establish how to make your tweets more effective. Some of the interesting findings that grabbed my attention include:

“Tweets from businesses that contain images are 34% more likely to get retweeted than tweets from businesses with no image at all.”
“Tweets from businesses with a URL placed in the middle of the tweet are 26% more likely to get retweeted than tweets from businesses with a URL placed in the beginning or end of the tweet.”
“Tweets from businesses that include hashtags are 33% more likely to get retweeted than tweets without hashtags.”
“Twitter DM campaigns get on average a 300% higher click rate than outbound email campaigns.”
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s